Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
Sentiment: POSITIVE
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
Online advertising is display plus search.
Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.
You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.