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Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.

Online advertising is display plus search.

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.