There are a few giant companies that I love, and I love Amazon. Their customer service is impeccable: sometimes, just for the hell of it, I'll sleep on a mattress for three years and return it.
Sentiment: POSITIVE
Like most people, there are things I love about Amazon. It's cheap, it's fast, and it's at my doorstep. But Amazon will never replace the important role my local indie plays in my community.
Amazon is certainly not a perfect company. However, doctors, teachers, engineers, journalists, politicians, and labor unions are also on a continuum of consciousness, and none are perfect either. It is easy to judge and find fault with any company if that is what one's ideological biases wish to see.
I'm not one of those people who hates Amazon because they're big. Why pay a third more for the same thing?
There are lots of things about Amazon for which they deserve credit. They're innovative. There are lots of very, very happy Amazon customers. I'm not here to dispute that Amazon has been personally good for me or to say that they haven't been, so far, good to their customers.
There are lots of lessons to learn from Amazon. Never stop innovating or questioning the fundamentals of your business. Disrupt yourself before others do. Continually motivate employees so that they never get too complacent - see Yahoo, AOL and many other Internet companies for evidence of what happens when they do.
Almost no one wants to admit the genius of Jeff Bezos and Amazon. Apparently, many have failed to see that Amazon has become the world's biggest retail company.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
Amazon is a marvelous conglomeration and delivery system for products of every imaginable function. But the book 'business' is really not the same as the sale of lawn rakes or adapters for telephones.
Wal-Mart is the biggest distributor of DVDs out there, but personally, I think their manufacturing policies have destroyed our economy, and they don't pay their employees enough. I have massive problems with them.
Amazon may be the most beguiling company that ever existed, and it is just getting started. It is both missionary and mercenary... That has always been a potent combination.
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