We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
Sentiment: POSITIVE
There are lots of lessons to learn from Amazon. Never stop innovating or questioning the fundamentals of your business. Disrupt yourself before others do. Continually motivate employees so that they never get too complacent - see Yahoo, AOL and many other Internet companies for evidence of what happens when they do.
A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.
You need more than just a great idea. Your product or service must add an enormous amount of value to some industry. If the idea isn't completely new, it has to be better, cheaper, or more efficient than what we already have.
From the beginning... I wanted to build a company that could sustain not for two years or four years or even ten years but be something that really matters over time the way Amazon and Google and others have.
I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.
Our philosophy is, using internet technology, we can make every company become Amazon.
Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.
We don't want to push our ideas on to customers, we simply want to make what they want.
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