Hip-hop is all about impact, baby. You can sell records, you can be two-times platinum, you can be gold... but if you lame, you lame, man. We try to provide the exact opposite of that. It's style, individuality, confidence. We exude that.
I think when people say 'real hip-hop,' they want it more buried in the streets. They want it more connected to the streets and the grime and the roughness of the streets. They don't want the fluff.