I'm skeptical of any mission that has advertisers at its centerpiece.
Sentiment: NEGATIVE
My mission has always been to do something that suits everybody.
When you have a celebrity who is willing to shine his personal spotlight on the non-profit and can also speak articulately about the mission, that's really the best of both worlds.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.
We've had a lot of agencies try and sabotage our tour.
I don't believe there is any finer mission on Earth than just to make people laugh.
One doesn't necessarily have a mission.
The mission we are about is something that truly energises me. I feel that at Lockheed Martin we have the opportunity to make a difference... supporting men and women fighting for our peace and freedom.
When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.