Selling is a natural skill. It's developed as a child. You may know it as persuasion.
Sentiment: POSITIVE
Selling is essentially a transfer of feelings.
We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.
I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.
I have a definite talent for convincing people to try something new. I am a good salesman. When I'm on form, I can sell anything.
You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
But you have to be creative on how you sell yourself and market yourself.
Selling is something we do for our clients - not to our clients.
After you've written a story, the thing to do is sell it. Sounds simple, and it is, if one will follow certain basic principles of salesmanship.
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