Selling is something we do for our clients - not to our clients.
Sentiment: POSITIVE
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
Selling is a natural skill. It's developed as a child. You may know it as persuasion.
You can't run a business just by selling one thing.
If you can't sell your product, it goes from being an asset to a liability. Learn to sell, partner with someone who can sell, or learn to be poor.
The ability to please your shareholders comes because of what you do for clients.
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.
Salesmanship is limitless. Our very living is selling. We are all salespeople.
We have a relationship with our customer, and that relationship translates into sales.
We sell to businesses who sell other stuff, so we're just going to concentrate on doing that.