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I think that my peers deserve more than products to buy wrapped up in advertising. We need ideas to share and causes to believe in - opportunities to lead and teach.

Selling is a natural skill. It's developed as a child. You may know it as persuasion.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Everyone has something to sell. The greatest thing you can ever sell is an idea or talent.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

If you have a good selling idea, your secretary can write your ad for you.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

I was never writing for commercial success. It's nice that it has come, but it is not important.