I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.
Sentiment: POSITIVE
We use social media as an adjunct to my total media/market outreach.
While social media is a one of the best tools to spread brand awareness, network, stay updated on the latest industry news, and catch up with friends or family, it's another huge time waster.
My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.
Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.
We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely.
I use Twitter as a tool to get involved with people, to sell tickets to gigs where I can stand in a room and smell the audience - and I love that!
Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.
Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
A lot of people use social media to share mundane things or for self-glorification. I try to use it to share interesting things with people.
There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.
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