The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.
Sentiment: NEGATIVE
Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.
Customers don't just want to shop: they want to feel that the brand understands them.
When you spend time with potential customers, you get to hear about their struggles firsthand. You see their eyes light up with excitement or darken with confusion. You learn things you would never find in a survey, database, or questionnaire. You learn why people buy.
When you are truly interested in other people, you will learn what they are interested in and if they have a need for your product. If they like you, and most people like folks who take an interest in them, they'll help you find people who do need what you have to sell, even if they don't.
Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.
People buy products, and they want to understand what those things are and how they are applicable to their life.
Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
People will buy anything that is 'one to a customer.'