Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
Sentiment: POSITIVE
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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