Quote

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.

Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Most companies don't have the luxury of focusing exclusively on innovation. They have to innovate while stamping out zillions of widgets or processing billions of transactions.

What Apple did for technology is brilliant, but they didn't do nothin' for our economy.

If you think about the history of the PC industry, the PC industry has essentially been nothing but acquisitions by one company or another. Dell is the outlier. Dell built its own culture. They automated themselves to be the most efficient manufacturer.

Technology ventures can succeed with very little investment, unlike many other industries. A lot of the big Internet players like Google or Yahoo were started by a couple of guys with computers. Microsoft was started in Bill Gates' garage.

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.