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It ought to be self-evident common sense that service is important to sales. But it's not.

The by-product is sometimes more valuable than the product.

In the business world, lower profits reflect less demand for your product. But in government the opposite is true - demand for our services increases in hard times.

Although it's difficult, if not impossible, to put a dollar value on the numerous services nature provides, leaving them out of economic calculations means they are often ignored.

Well, the sales of our products clearly demonstrate their value to businesses and to individuals.

The quality of your work, in the long run, is the deciding factor on how much your services are valued by the world.

Quality, service, cleanliness, and value.

In other industries, value is defined by the ultimate stakeholder - the one who benefits, or not, from the service. We should do the same in medicine.

Service is how product is delivered - the technical aspect.

When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don't make money from as a cost.