It ought to be self-evident common sense that service is important to sales. But it's not.
Sentiment: NEGATIVE
Products are valued higher than services.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
We have a relationship with our customer, and that relationship translates into sales.
Really good customer service will deliver sales. You are training salesmen to give the best possible advice and then to achieve the sale. People actually like you to ask for a sale because it shows you value their business.
That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
When you are led by values, it doesn't cost your business, it helps your business.
Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.
All business success rests on something labeled a sale, which at least momentarily weds company and customer.