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The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they're almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube.

I try to forget about the expectation that's out there and the audience listening for the next thing so that I'm not trying to please them. I've spent a huge amount of time not communicating with those folks and denying that they exist.

Increasingly, I'm finding myself uncomfortable about how the Internet's developing, who's influencing its development, and who is not.

The perception of the audience is the interesting part. If the audience doesn't hear what is going on, is it going on or not?

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

The crowd's a really powerful force on the Internet, and people finally understand how to harness that.

If you start trying to communicate ideas, I think you don't allow the audience to see themselves.

The thing about the Internet is we take everything too far. Once something becomes 'popular' in our realm, it's everywhere, and I get sick of hearing about it quickly.

The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it.