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When sustainability is viewed as being a matter of survival for your business, I believe you can create massive change.

The goal should be to build a sustainable lifestyle business that does good for employees and customers - and that steadily builds wealth.

I would imagine that if you had a media brand that is solely focused on publishing 5,000-word stories with beautiful proprietary photographs and highly-produced videos, it would be a tough thing to make that economically sustainable.

Much as I would like to give out as much as I can, I do recognize that my resources are not unlimited, and therefore, it is imperative that we are able to determine the sustainability and effectiveness of the causes we support. In so doing, we can ensure that our resources are put to the best use.

Making things open-source brings the cost down.

At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere.

The more you live it, the more sustainable your business approach becomes.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

As consumers, we need to demand that companies sell us sustainable products that do not disregard and destroy our natural world.