A diverse customer base helps insulate you; a few large accounts can leave you vulnerable to their whims.
Sentiment: POSITIVE
Customers have access to information that gives them much more control over their lives.
The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.
There's a pure and simple business case for diversity: Companies that are more diverse are more successful.
There is a huge business case for diversity. You will be making products for people you don't understand, you don't interact with. If you don't have an inclusive, diverse workforce, it makes you myopic.
Once you create a loyal customer base, it's tough for a competitor to take that away.
We don't want to bank all our risk on a small collection of big companies. We don't want to lose 20 percent of our business if one big account goes away.
The taste of people with large bank accounts tends not to be on the cutting edge.
Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.
Repetition makes reputation and reputation makes customers.
While it's trendy to outsource your accounting to a third party, once you hit a certain size, it's dangerous.
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