We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.
Sentiment: NEGATIVE
We live in an era of consumerism and it's all about desire-based consumerism and it has nothing to do with things we actually need.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
We're not in the business of shaping consumer demand. We respond to it.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Consumer society tantalises us. We then try within ourselves to control the needs that are being constantly stimulated.
Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
We are so conformist; nobody is thinking. We are all sucking up stuff; we have been trained to be consumers, and we are all consuming far too much.
I'm part of the consumer culture... I'm just using the space I am given to express something that is out of the space so I'm part of the consumer system but I'm advocating stepping out. Which is a contradiction but I could be part of he consumer system and say, 'let's consume even more.'
We believe we are the consumers, but we are the consumed.