Executives are waking up to realize that they can do a lot better, save money, make better decisions if they optimize and start thinking geographically and have a location strategy.
Sentiment: NEGATIVE
It takes a while for executives to understand that every company is a spatial company, fundamentally: where are our assets, where are our customers, where are our sales. But when they get it, they light up and say, 'I want to get the geographic advantage.'
Something like 80 per cent of business decisions have a location element. In fact, it's probably higher than that.
Marketing executives like big budgets, as big budgets make it easier to grow the top line.
Many of the companies in the mobile location space are trying to figure out different ways to tie what they're doing to commerce.
Location is the key to most businesses, and the entrepreneurs typically build their reputation at a particular spot.
In the larger companies, you have this tendency to get top-down direction.
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.
When you're invested in your own business, you're going to run it better. When people are financially responsible for whether their store succeeds, they're going to have that kind of entrepreneurial spirit that's harder to get if headquarters is running things.
Business executives need to start by spelling out and communicating their values. Then they need to lead by example. This means getting rid of the bad apples and declining opportunities that bring instant wealth at the cost of selling one's soul.
So many of the major decisions that affect the entire future of your enterprise happen during its first year in business. In fact, most don't make it because they don't know how to get the resources they need to survive.
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