Today's merger makers are not ad people; they're building communications companies.
Sentiment: NEGATIVE
Every single time you make a merger, somebody is losing his identity. And saying something different is just rubbish.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
A merger is hard to pull off under any circumstances. It's harder when everybody is against you.
Ads shouldn't be in people's way.
Companies buy customers when they cannot win new business on their own. They merge when their executives do not have a better idea of what to do.
Charter's merger sales pitch is pretty straightforward: it argues that it has always been too small to bully Internet companies, TV makers, and its own customers, so it has'un-cable' practices they hope to extend.
You can't not approve a merger because you don't like the companies' politics. That's just not right.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.
I think corporations and people are very different. People make corporations whatever it is that they're going to be.
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