The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
Sentiment: NEGATIVE
A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.
Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.
I really do think we're going through a period of concentration of ownership of media, and we're starting to see the effects at the editorial level, and it's all bad. This increased pressure for profits every quarter, smaller news hole, less coverage of important stuff - the extent that it's become one giant infotainment industry.
Advertising at its worst will be killed by the Internet. And rightly so.
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.
The future of advertising is the Internet.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
I think there'd be huge losses if there weren't newspapers. I know everything's shifting to the Internet and some people would say, 'News is news, what you're talking about is a change of consumption, not the product that's out there.' But I think there is a change.
Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
No opposing quotes found.