If we look at pricing holistically, we'll create a more solid business.
Sentiment: POSITIVE
When the government gets involved in pricing, I don't think it's the right way to look at a business.
I don't think we will put higher-ed out of business. I think we'll evolve it. More access, higher quality, lower costs, more global reach.
If we take care of the business and keep our eye on the goal line, the stock price will take care of itself.
I believe in the principle that if you have more competition, it will drive down the prices.
Businesses are going to innovate in how they bring prices down so people can shop the way they want.
Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.
When you are led by values, it doesn't cost your business, it helps your business.
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business.
Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is value - the ultimate value of what one does.