For better or worse, MTV sort of bridges the whole country together almost like the BBC does in England. It's opened up everything so wide that it's possible for everyone to have different ideas.
Sentiment: POSITIVE
I feel like every couple years MTV reinvents itself in some way, you know?
MTV has always been about redefining itself.
The BBC fulfils a wonderful cultural function. Maybe the problem is that it feels it needs to be everything to everybody.
At one time, MTV was hip and suddenly it became outdated.
MTV in general is involved with so many artists - musicians, actors, people in the fashion industry, and art world.
MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us.
I worked at NBC and MTV for two years, and it was very interesting to see the comparisons of audiences and the way that I would have to present a story to the two different places.
It's really hard in this day and age, with radio and MTV being so consolidated, to get new music out there. I think we've become a really legitimate, viable avenue for getting new music out there.
I think with Sky and BBC Three and Channel 4, there are some great television platforms, and the stand-up movement in this country is phenomenal. It's like rock n' roll here. Britain's a funny place and there's a lot of funny people coming out of there and a lot of people are finding mediums to express themselves.
I think where it's going is toward what the music industry is like, where channels will be considered more like labels that carry the type of TV show that you like, and then you'll consume them however you can. For example, I don't really watch Showtime, but I bought 'Homeland,' and I've been watching every episode on my iPad.
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