MTV in general is involved with so many artists - musicians, actors, people in the fashion industry, and art world.
Sentiment: POSITIVE
MTV is known for their huge budget.
MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us.
I feel like every couple years MTV reinvents itself in some way, you know?
MTV definitely has the effect of narrowing the range of music that hits the mainstream. On the other hand, isn't that the effect of television in general?
Until MTV, television had not been a huge influence on music. To compete with MTV, the country music moguls felt they had to appeal to the same young audience and do it the way MTV did.
I grew up watching MTV, so it's very surreal to me to think that there might be someone out there watching MTV, looking at us the way I used to look at Davis Madonna and Duran Duran videos.
For better or worse, MTV sort of bridges the whole country together almost like the BBC does in England. It's opened up everything so wide that it's possible for everyone to have different ideas.
I worked with three people who were doing video music shows before MTV.
When people see you have a song on MTV, they think you are doing well - but you know, the way the traditional label deal was set up, it is really hard for an artist, unless they sold a lot, to see anything.
MTV has always been about redefining itself.
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