Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public.
Sentiment: POSITIVE
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
I'm obsessed with media and the way audiences can become creative participants.
Any form of media is an opportunity to be a mirror and reflection of what we are experiencing more in the details of our life. What makes it fun and unique in a lot of ways is how that journey is changing just by the mere fact of the current time.
There are always new things to experience, internalize then write about. This process is ongoing with me. It never stops. The opportunity to reach new audiences with all of the music that we have made is thrilling.
What I like to call 'journalism of depth' is the media that regards the collective conscience of the masses to be its point of departure. It is the media that believes, as a matter of principle, in the potential capabilities of the people and respects their choices.
As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.
If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.
Journalism: an ability to meet the challenge of filling the space.
The passion and knowledge of journalism as storytelling is incredibly infectious.
The overwhelming triumph of the international multimedia conglomerate has resulted in less diversity within the field and has made it much harder for newer writers not only to break in, but to make any kind of a living while doing so.
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