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Marketing is designed to bring people into something.

Marketing is a contest for people's attention.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

I try to figure out the marketing puzzle.

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.

The cold, commercial word 'market' disguises its human character - a market is a collection of our aspirations, exertions, choices and desires.