We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'
Sentiment: POSITIVE
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Marketing is designed to bring people into something.
I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.
It is customers that decide if we succeed.
Marketing is a contest for people's attention.
Marketing is for companies who have sucky products.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
Marketing is what you do when your product is no good.