When it comes to video and pretty much everything else, the more personalized the content, the higher the chances of conversion.
Sentiment: NEGATIVE
A better quality of video is better for everyone.
Videos have to go hand in hand with your music, so that's why, ultimately, they should be created by the artist. And if they're not, it doesn't really add up to me.
Video is universal and allows people around the world to communicate and exchange ideas.
The downside of videos is that it will put my vision in front of other people, so they might not get the chance to create their own.
If advertisers want to decorate their ads to increase their conversions by showing what users think, that's a good thing.
To me, what's really an important difference between traditional entertainment and digital - on YouTube specifically - is that people thrive when they're authentic about themselves.
Video will drive the share-shift in advertising.
For video clips, you can always assume that there is a creative component since you are literally dealing with production values.
Video just accesses international information so much more readily.
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.
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