The product cycle for the Oculus Rift will be between the rapid six-month cycle of cell-phones and the slower seven-year cycle of consoles. It's rare to see a phone not coming out every year.
Sentiment: NEGATIVE
The Oculus Studio stuff is going to remain exclusive to the Oculus store and platform. That's not to say that you'll never be able to play it on other hardware, but it very much is exclusive to the Oculus platform.
Oculus really started popularizing a new approach using cellphone screen technology, a wide field of view, and super-low-latency sensor tracking. It's not crappy stuff that doesn't work and makes everybody sick. When you experience Oculus technology, it's like getting religion on contact. People that try it walk out a believer.
As people are showing the Rift to friends, word will spread that VR can be that good. So I'm not so worried in terms of adoption of the Rift.
Oculus is a company that often does things differently. But we don't want to do things so differently that we start to get into trouble.
I think 2012 is the year when consumers all around the world start saying no to feature phones and start saying yes to smartphones.
Oculus is actually more of a software company than it is a hardware company.
I think people have an appetite for VR at $200, $300, $400. It's something so new and improves so quickly, people do have an appetite to buy that. If people are getting a new VR headset every two or three years that's incredibly improved, you want to go do that.
It's going to be so obvious when something isn't well made for VR. People are going to use the best VR content. That's the stuff that's going to get shown to people. That's the stuff that's going to get demoed. That's most of what people are going to buy.
If you look at the first generation of wireless, it really lasted about 15 years before we went to the second generation. When we implemented the fourth generation, which allowed us to do all the smartphones and the videos, the time between that and going to the fifth generation is going to be four years.
When Facebook acquired Oculus, the game changed immediately. You saw big companies jumping in. You saw people like Google getting fully committed, and then Microsoft came along with HoloLens - there was a lot of stuff that people were doing before, but now the space really ignited.
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