If you really think about it, when watching television, you have product placement all the time.
Sentiment: NEGATIVE
TV is what sells your product.
Once you start thinking more about where you want to be than about making the best product, you're screwed.
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
The TV business is like the produce section of the market. Today everything is fresh and glistening and firm. And tomorrow, when they find a bruise on you, they toss you out.
Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.
Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.
People think about their business instead of their products.
I think TV is the only place left where you can have a midsize something.
When you do everything to make the very best product, it also means you're very focused on just a few products.
I don't think we use television the way we should or the way the inventors intended.
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