Quote

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

— Guy Kawasaki

Sentiment: POSITIVE

←Previous Next→

✓Similar Perspectives

When the product is right, you don't have to be a great marketer.

— Harold Coffin

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

— Muhtar Kent

Once you start thinking more about where you want to be than about making the best product, you're screwed.

— Linus Torvalds

As our products have improved, and you add value at the high end, customers move to the high end.

— Amy Hood

If you really think about it, when watching television, you have product placement all the time.

— Jay Chiat

In the larger companies, you have this tendency to get top-down direction.

— Vint Cerf

People think about their business instead of their products.

— Suzan DelBene

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

— Tim O'Reilly

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

— G-Eazy

✗Opposing Perspectives

Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.

— David Rose