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The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire web was searchable! Now our digital lives are utterly fractured - in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.

Search as a paradigm will continue to be probably even increasingly important because the information that's out there is only going to grow exponentially - and the only way to sort through all that is by some form of search.

Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party.

I think that ultimately over time we really should strive for a place where most information is available online and is searchable.

Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.

If we are building something that users need, and there is a lot of value we are driving, I think how search manifests in iOS will work out just fine.

I think as more people use the phones to access the Internet, they have a lot less patience for trying to find things on the search engines. That is because you need to figure a lot of things out for search to work.

Search is an unsolved problem.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

The birth of the search engine, it's nothing new: it's essentially embedded in our literature; it's how ideas relate, how the mind makes connections. I mean, connections are made online through links, and within an algorithm, they're made through degrees of relevancy between different terms.