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In the beginning, I thought mobile search was not much different from Web search. It's just a smaller screen, a slower speed; it's all the bad things. When I thought about mobile Internet, it's all the disadvantages.

The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire web was searchable! Now our digital lives are utterly fractured - in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.

The interesting thing is when you look at what people want to do on their phone, it's mail, weather, check stock quotes and news. That's Yahoo's business. This is a huge opportunity for us because we have the content and all the information people want on their phones.

To get people to switch from Google, you have to offer something twice as better. But the truth is, the world doesn't actually need better-quality search. I think we've got good enough search.

Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

Search is not just an activity or a destination. It's becoming more integrated and more of a platform.

In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.

The Web provides a very easy way to immediately grasp what's going on. It really offers the transparency, so you can see, especially with the search engine, how people are using Twitter at one glance. The phone doesn't allow for that.

Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.