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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Here's the thing about Apple technology: once you own a piece, you want to use it.

Unfortunately, overall, movies are a conglomerate. People buy and sell people in this business, which can get really ugly.

I think the only reason you visit an Apple store is because you wonder what life is like on another planet.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

I don't think Apple has to own a content business.

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.