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People may be prepared to buy services from Apple and Amazon if they feel these companies do a good job, but we need to ensure that we can speak up when our content is used by other people for their profit. An activist amateur culture will constantly challenge and say, 'This is mine, you're not doing that with it.'

Apple doesn't do hobbies as a general rule.

It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps.

Google can say they are not in the content business, but if they are paying people and distributing and archiving their work, it is getting harder to make that case.

All these big corporations like Amazon, those places have great distribution arms, but they can't create content.

Facebook, Google, Apple, Yahoo - there's a common theme. None of these companies ever sold. By staying independent, they were able to build a great company.

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.