I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.
Sentiment: POSITIVE
I love market research because you really have an idea of what your consumers are looking for.
We need to listen to consumers' needs.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
My focus has always been on connecting with consumers in a meaningful way.
Figuring out what the next big trend is tells us what we should focus on.
Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.
What we need to do, as writers, is find out where our market is and adapt to it. I'm not saying that you follow every trend slavishly, but what you see is that, if there is a sea-change in the way that things are being done, then you account for it.
More than trends, consumers need functionality. Everything needs an element of fashion, but that's more like a spice.
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.
We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.