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Tablets generally have made it pretty obvious that magazines have a new lease on life.

What the iPad does is it opens people's minds to a new way of doing things. They're actually thirsting for it.

The iPad is creating a new format for reading content. One of the things that's happening as a result is the world of personalized news aggregators, which is a category that's been around for quite some time, is getting new life.

Magazines at some point become hostage to their own success.

People, me included, have a truly emotional thing about this iPad.

It's interesting that the book publishing industry, on the iPad, has much more flexibility than the music industry had.

A magazine is simply a device to induce people to read advertising.

Until you use the iPad for a couple of weeks, you can't appreciate it. But it quickly becomes your primary consumption device.

The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.

That iPad you just bought. Do you care that it cost a few pence to manufacture? No. It's cost you several hundred pounds because somebody else was willing to pay that much for it. If they weren't... it wouldn't.