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Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

Art is often valuable precisely because it isn't a sensible way to make money.

As artists, I think that one of the good qualities we have is that we're imaginative. We're resourceful. We like challenges.

A lot of people forget how important it is to be creative. We get caught up in getting ahead and in day-to-day minutiae. But creativity is a fundamental mode of expression, as is being tenacious and standing by your own convictions and passions, even if it's not the 'popular' choice.

And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

Creativity is putting your imagination to work, and it's produced the most extraordinary results in human culture.

Creativity is not the property of artists alone. It's a basic element of the human character, no matter what culture you're in, no matter where you are on Earth or in history.

Creativity's about ownership.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.