We started giving presentations at practitioner conferences in 1986, and since then all of our derivatives research has been stimulated by contact with practitioners.
Sentiment: POSITIVE
I sometimes work with a communications and media training firm called KNP Communications. It's nice to bring the research to the practitioners; I learn a lot watching how they put it into practice, and I know they like to be on top of what's happening on the research front.
I found collaborating with congenial doctors about problems that physicists could help solve was very satisfying. I also like educating anybody who would listen!
Most great advances have been a collaboration. That is the joy of science for me.
In my experience, in this industry, the things that have been breakthrough have all been about connecting human beings to each other, communicating with each other.
I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic.
I became fascinated by the then-blossoming science of molecular biology when, in my senior year, I happened to read the papers by Francois Jacob and Jacques Monod on the operon theory.
About 1960, it became clear that it was best for me to bring the experimental part of my research program to a close - there was too much to do on the theoretical aspects - and I began the process of winding down the experiments.
I also became interested in chemistry and gradually accumulated enough test tubes and other glassware to do chemical experiments, using small quantities of chemicals purchased from a pharmacy supply house.
One of the terrific aspects of MIT in those days was the enormous variety of experimental work that either took place there or was talked about in seminars by outside speakers aggressively recruited by the faculty.
We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.