We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
Sentiment: POSITIVE
I love market research because you really have an idea of what your consumers are looking for.
No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.
I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.
Marketing is designed to bring people into something.
The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
So my degree was in political science, which I think was - the closest I could come to marketing is politics.
I don't really follow market research. In the end, I respond to my own instincts.
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.
I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research.