Quote

A lot of airlines have come and gone.

I think airlines have been very much parrots. They'll just follow what everyone else is doing. Why change a model that they're happy in? And it takes someone like myself or Richard Branson who comes from outside the industry to say, 'Hey, let's try something new.'

There is something about the airline industry that really grabbed me.

If anyone wonders why the airlines are not doing well it is because flying has been made such an unpleasant and degrading experience.

When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew.

I don't eat anything on an airplane.

The airline business is the biggest team sport in the world. When you're all consumed with fighting among yourselves, your opponents can run over you every day.

Aviation is for the common man. My goal is to enable everyone to fly. It shouldn't be only for the rich.

There's simply no substitute for experience in terms of aviation safety.

Running an airline is a normal job. Racing is more.