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You have to make a decision whether it's a new product or you integrate it with an existing product. It takes time to work these things out.

So if you're a customer today, the same person who came in to demonstrate the technology for you and helped you architect the solution before you bought it is likely going to be leading the team to help you do the implementation.

As far as the customer is concerned, the interface is the product.

Once you understand business models you can then start prototyping business models just like you prototype products.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

You can't start a product simply by building it. You have to know why you're building it, and you might go down the wrong rabbit hole, waste time, and confuse things. Spending long afternoons with a sketchbook or talking through your ideas with other people can save a year in software development later on.

I love taking an idea... to a prototype and then to a product that millions of people use.