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The core value that differentiates Apple is our ability to innovate.

I'm willing to negotiate, but not compromise my core principles.

I'm a realist, not a sugar coater. I believe in always letting people know what their obstacles are. And at the end of the day, I just want to be respected for my hard work.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

It's not that I'm not willing to compromise. But I won't compromise on principles.

You must engage at the level of people's higher order values, and in doing so, you can engage them in a meaningful way on a large number of issues.

I don't compromise my values and I don't compromise my work. That's why I've been kicked from one network to the next: I won't give in.

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is compromise.