Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.
Sentiment: POSITIVE
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
I think the only reason you visit an Apple store is because you wonder what life is like on another planet.
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
Here's the thing about Apple technology: once you own a piece, you want to use it.
The core value that differentiates Apple is our ability to innovate.
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.