Internet mailing lists are like Fox television shows. They have really cool previews, and they get you all excited about them, but they just don't live up to their promises.
Sentiment: NEGATIVE
I don't think any of us are careful enough about emails. When you are writing an email, you should imagine yourself in an auditorium speaking to 5,000 people, with your mother and grandmother in the audience, and it is being broadcast on CNN.
I got more mail than anybody on the history of The Today Show, but half of it was to get me off the air.
Our Web sites and our e-mail lists are the two things that we control.
E-mails are the cancer of modern business.
Like almost everyone who uses e-mail, I receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren't so exciting.
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.
Those who are seeking ways to tap into the potential of e-mail will find themselves in a position to capitalize on the pending explosion in Internet usage.
People don't appreciate that when you're on the Internet, it's a 24/7 job. Even if you're not releasing episodes, your show is living and breathing on the Internet because there's a community around it. Ninety percent of the work is after the web series is shot, and you have to constantly maintain your community, because it's all you have.
I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
I think e-mail is representative of our fast food mentality in the United States, where everything has gotten faster and faster, and we're required to respond to inputs more quickly with less time for thought and reflection. I believe that we need to slow down.
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