I've learned from numerous sources that e-mail marketing is still far more effective in driving book sales than social media. That's why we all get those e-mail blasts from Amazon every morning.
Sentiment: NEGATIVE
My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.
I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.
E-mails are the cancer of modern business.
The dynamic with social is you tend not to have products with 30% market share. It's all or nothing. Email works because we have open standards that let you communicate across any email client.
The most important thing is readers. I've got a huge Twitter following, but I don't really think it sells books; I don't think a huge Facebook following sells books - although these things aren't bad, of course.
I think I'm more marketing- and sales-oriented than others, and the notion of selling books continues to interest me.
Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.
Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.
While social media is a one of the best tools to spread brand awareness, network, stay updated on the latest industry news, and catch up with friends or family, it's another huge time waster.
PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.