The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Sentiment: NEGATIVE
Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
The role of business is to provide products and services that make people's lives better - while using fewer resources - and to act lawfully and with integrity.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.
Great advertising, in and of itself, becomes a benefit of the product.
The purpose of a business is to create customers.
The purpose of a business is to create a customer.