CBS is the largest out-of-home advertising company in the U.S.
Sentiment: POSITIVE
We realize that if we live in a world that depends totally on CBS.com, we'd be dead.
CBS is proud to have been the home of David Letterman since 1993. He is truly one of the great talents of our time, and we hope things work out.
Upfronts are all about ad sales.
In 1928, radio networks like the National Broadcasting Company (NBC) and Columbia Broadcasting System (CBS) extended nationwide - any major political address could expect to reach forty million listeners.
The market for local advertising is in the billions.
We are pushing hard to find quality advertising clients.
I worked at CBS in the late '90s, and I remember sitting in meetings with both advertisers and digerati, and everyone was saying, 'Network TV is dead.'
Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.
By any measure, NBC is a corporation.
New York is really the cheapest ad market. When I go on TV, I'm hitting a country. The market is as big as some countries, you know.