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Online advertising is display plus search.

Advertising is the life of trade.

Sales may lead to advertising as much as advertising leads to sales.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

If you have a good selling idea, your secretary can write your ad for you.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.